PRASH NAIK CONSULTING
LONDON & SYDNEY
Media Lawyer, Crisis Management Advisor and Media Consultant
Prash is the former General Counsel for Channel 4 Television in the UK. He began his career in London working in private practice before being recruited by Channel 4 where he spent 23 years. He was appointed Channel 4's first General Counsel and led the Legal & Compliance, Governance, Regulatory & Trading teams.
Prash played a key role in creative risk- taking at Channel 4 and is much sought after as the 'go-to' lawyer to get challenging and innovative content to air. He has advised across many groundbreaking programmes, films and digital content including Brass Eye, Da Ali G Show, Beneath the Veil, Death of a President, Star Stories, Chosen, Hunger, The Inbetweeners, Four Lions, One Mile Away, My Son the Jihadi and The State.
In 2017 he was named UK In-House Lawyer of the Year after being recognised by the judges as 'one of the most influential leaders within Channel 4, widely respected for his collaborative and creative thinking' (The Lawyer Awards 2017).
Prash is highly regarded as an expert crisis management advisor. He has advised at executive and board level on many high profile cases ranging from press controversies to kidnap & ransom.
Prash also spent 6 years on the board of ActionAid UK, the international development NGO that works with the poorest women and girls in the world. He now advises small charities and NGO's on a pro bono basis.